Film titles

Film titles are very important for a film, they are the first thing the audience will see so they need to be suitable for the genre of the film. They are important because,

• They give a first impression of the film
• They outline the film makers intentions for the film
• They set up the expectations of the film.

If a films opening titles are very plain and boring then the audience may be put off because a bad impression has been given and now the audience is expecting the film to be boring so are less likely to engage and watch. Opening titles of films have changed drastically over the years, its no longer what can physically done, what with the continuous advances in technology its all down to budget. Big budget films now have credits which are described as works of art. Once again this to make a good impression to the audience, to get them engaged and excited about the film due to the exciting credits. A great example of this is Casino Royale

Although there is alot more creative freedom when it comes to opening credits now there are still a few rules that need to be followed. Legal obligation means that everyone involved in the film needs to be credited and there is a special order they need to be credited and a certain amount of time their name needs to be seen  for. The order of the names is very important as the order determines how important that person is to the film, for example you wouldn't have a small part actor's name come before the main character's.

This films titles are very elaborate, this is a very big budget film so they could go all out on them. There is a running theme throughout of card suits. This also links into the film name so just by seeing the title sequence and knowing the name of the film the audience have a very clear idea about some of the themes in the film. As well as the suits being involved in the titles there are also long strings of things coming out around the characters, this shows connotations of gambling and cards being dangerous and engulfing. The actual titles in this opening are quite small and inconspicuous, this could be because the production company spent so much money on this opening and giving the audience ideas as to what themes would be seen in the film they dont want the written titles to distract. The titles are big and central enough to be noticed and recognised but they won't particually capture the audiences attention.